We Make Horsepower. Period.

Diversity Over Specialty

Monday, February 15th, 2010

One thing that has always bothered me a little is how shops get lumped into categories. For instance we were considered a “Supra Shop” for a long time. Even after we had stopped drag racing the Supra and built a 450 whp SR powered S14 that beat up much higher horse power Supras. Trust me, NO ONE had one of those  back then in Atlanta. Then we changed the S14 to be a drift car, built one for Tracy too, and got our Pro licenses. Naturally, we then became considered a 240 shop. When we built the Hello Kitty Evo 8? Again our label changed. So on and so forth. Our competitors deal with the same issues. There is “The Honda Shop” and “The 350z/G35 Shop” or “The Subaru/Evo Shop” . To me it seems that these shops embrace being labeled as a specialty shop so they can try to justify their inflated rates and outrageous prices. It appears, for the most part, to garner them a lot of business for that particular car, while limiting their experiences and knowledge of other makes and models. Some have even refused to work on certain cars. Thanks for the business guys!

Now, I’m not saying that these other shops don’t work on other cars—not at all. I’m just saying that we are able to work on anything. We are not afraid to work on the “tough” cars. I personally enjoy it. It makes my job more interesting and more challenging. It has been this way since I came to the shop in 2003. It is a part of what makes us Batlground. I think a lot of people don’t realize how Batlground got started. Dan started working on his own cars in his drive way before he even thought of opening a shop. He worked by himself for more than 2 years before I came into the picture, all self taught. If he couldn’t figure it out he bought the shop manual and learned. This self teaching was on his own Mercedes, E46 M3, and Supra. I worked at a Toyota dealership when I first moved down here and they sent me to school for alignment, suspension, and brakes. I spent a year on the service line performing all aspects of work on all models, including the non-Toyota wholesale cars. I then worked at a Subaru/Hyundai/Honda/Mitsubishi dealership for a little over a year. We take a lot of pride in our ability to work on anything. Back then, for Dan, it was necessity—for myself it was my job. Now—its our passion.

This applies to tuning, too. Dan can tune on any platform, even if we don’t have the software here in house, as long as he has it when its time to tune—from an AFC to Motec and anything in between. Those other guys only “toon”. They talk a big game, but when it comes down to it they are just mashing keys. Dan has thrown down the challenge. Compare his maps to the other guys. You don’t have to be a tuner to see the difference.

Just take a look at our history to get a glimpse of our future. With the Supra it was the quickest, fastest, highest horse power in GA. When we had the Evo, it was the quickest, fastest, highest horse power in GA. The 240? Same story for an SR power plant in GA, then it became Dan’s drift car when he was the ONLY Formula D licensed driver in GA. Soon enough the LS6-Z is going to be done. There are going to be more projects to master beyond that. There is an old saying: Expert of many, Master of none. Who do you want working on your car? Experts of few, Masters of one? or Experts of many, Masters of Done?  If it were me I would choose the shop that has progressed with the scenes and trends of their customers.

Please visit our gallery for more pictures of our cars and to take a look at the variety of customers we have worked on.

Batlground: Monster Jam!!!! EXPLOSIANS!!!!

Wednesday, January 13th, 2010

Saturday! Saturday!!SATURDAY!!!  Thanks to Tracy and her connections she made while trying out to be a driver for the Grave Digger team and Live Nation, we had the privledge of going behind the scenes at Monster Jam this past weekend. IT WAS AWESOME! I had been to Monster Jam once before and it was a great time even in the nose bleed seats. There is just something deeply gratifying and carnal about watching 10,000 pound trucks crush cars and jump 40-50 feet in the air.  Mix in some pre-party (as well as some during) cocktails, 8 grown adults acting like kids, and some flannel: What you get is a hootin and hollerin good ol’ time! I mean lets be honest, 65,000 screaming fans can’t be wrong. Monster jam is a great time. Special thanks to Mike, Henry and Dan for the access and information. It  was very insightful hanging out and getting the inside information on how the trucks are built and maintained. See y’all next year!



Check out Tracy during her monster truck driver ed-u-ma-cation. HOOOO YEEAAAHHH!!!!

The American Way? Everyone else can suck it!

Tuesday, December 29th, 2009

Totally random, but I can’t help thinking about Burger King. Short story. I am in advertising school as some of you may know, so I check a lot of this stuff out. BK has a new ad campaign. It’s 2 of the same commercials but with just one little difference. One is calling out Wendy’s for having a fried burger and the other is calling out McDonald’s for the same exact reason. BK also goes as far as to claim that their burger is bigger and by golly it even taste better than the competitions. So, I been wondering, does that make BK’s burgers taste any different? If not, I wonder how many customers they lose daily because they called out 2 of their competitors on their fried burgers in a huge ad campaign. Now that I think of it, I wonder if anyone goes to Cali to get their burgers at In ‘N Out instead of BK’s in their home town because of the campaign.


There is also the Verison/AT&T war, currently. What about way back when with the Pepsi challenge where Pepsi called Coke out on their better taste? OMG. Even Nationwide calls out Geico. Nationwide is supposed to be professional. What are they doing going up against their competition in such a flamboyant way? This world is going to go to hell in a hand basket because of our unprofessional ways! I think I am going o start a Facebook Fan page. Help me decide on what I should call it. I was thinking Batlground Rules and everyone else can suck it. Comment and tell me what you think.


/sarcasm

Batlground: December to Remember

Wednesday, December 23rd, 2009

So after an amazing December we are winding down a bit for the Holiday. Filming for a TV show the first half of the month took us all the way to our charity dyno day on the 19th. A lot of work has been put into the future of our little shop. With the state of our economy and the other small shops around the Atlanta area struggling to keep their doors open, we feel especially fortunate for our relative stability. Some of it is luck, but mostly I think it is because of who we are.  The pride we have in ourselves is reflected in the work we do. We want nothing but the best for our customers and we will do everything in our power to make sure that they have best possible product for the cost allowed. This of course is nearly impossible to achieve %100 of the time, so we do have our share of detractors. I have a statement for everyone listening though: I will take the “Pepsi Challenge” against any of our competitors. I stand behind every car that has passed through here.



Batlground isn’t going anywhere. We have been around as long or longer than our competitors. We have toured the country racing at the professional level. We have had feature cars in magazines and displayed at SEMA. We have built 5 “shop” cars, in synch with the latest models and trends. There is a 6th on the way. The best part is we haven’t lost who we are and where we started. The same small project cars grace our shop today that got Dan started in 2001. We have a long list of return customers, some that started out doing just a GSR swap in their civic. They now return to make 600 whp in that same car. Some are customers that first came in with an entry level tuner project, that have progressed up to a 06′ Mustang with a Blower, Z06, or Viper.  To be able to work on those types of projects, and to be able to have those long term relationships with our customers is a great feeling. Its something that keeps me going, and drives me to do better.



2010 is almost here, this is the year that the economy is supposed to turn around. We have weathered the storm and are stronger now, ready to take on the next challenges. The reason, in my opinion, that we are strong is because we have been the same for so long. Dan, Tracy, and Brandon. Now there have been plenty of other employees come through here. Some with big names and reputations, that ultimately didn’t work out in our system. We have been the same 4 for over a year and a half with the addition of Justin. That is not something you see at other shops, there is always such a high turn over. When you deal with us, you have some sense of accountability. You know that when you come in you won’t have to hear ” Oh, well, so-and-so did that and he don’t work here anymore”. I can’t wait to see what the new year brings. What new project or trend is around the corner? Alternative fuels? Land Speed Records? A new Fast and Furious? We got that.

$12,000.00 Turbo kit???

Wednesday, October 28th, 2009
The hood says it all

The hood says it all


Thats right, $12,000 for a GReddy Twin turbo kit and installation on a 2003 Infinity G35 Coupe. Thats what our “competitor” Forged Performance is charging. I had a potential customer call me originally to get a quote for a header installation. Which we do for 4.5 hours ($400.50). He then asked me if we could do a Stillen supercharger. While I am giving him a quote for that job (20 hrs/$1780) he askes me if we are friendly with Forged. I replied “no, not really”.


Now this is a gentleman who up to this point has been as courteous and friendly as can be. What on earth would cause him to tell me about his displeasure dealing with them? Maybe the fact that Sharif himself quoted this job of installing a GReddy twin turbo kit, not a custom piece, at $12,000. Thats $6000 for the kit, and $6000 for installation. Lets use our labor rate of $89/hr, at their cost of $6000. That would be 67+ hours to install a bolt on turbo kit and tune it!!! Even if Forged charges $150/hr thats 40 hrs. I would like to say that we have installed the GReddy turbo kit on 350z’s and G35′s. It does not take 40 hours, and it most certainly does not take 67+ hours. In fact we charge 25 hours to install it. 4 hours to tune it. That comes out to $2821. A savings of $3179. After being quoted $12,000, the customer questioned “why so much?” and was met with attitude for questioning prices.


I don’t understand it. We are considered to be on the high side for pricing, we turn out high quality work every time. Why would you take your car to a shop that has a revolving door of employees with questionable experience and then pay double or more to get a lower quality job done? All I can say is I can’t wait to work with this customer and give him the keys back to his pride and joy. Especially knowing that he could have took it there first, then brought it to us to fix, but chose to do it right the first time.